Art Director / Design Manager, Nordic Naturals
As Art Director and Design Manager at Nordic Naturals, I directed the packaging design for Nordic Beauty, a new beauty line from the brand's Omega-3 business. The goal was a look that felt visually distinct while staying rooted in the trusted Nordic Naturals identity. Drawing from Nordic nature, I leaned into clean, minimalist design and soft, natural tones to evoke purity and elegance — a packaging system that reflects the quality of the ingredients and the brand's commitment to wellness.
I also planned and directed the product photoshoot, building a water-based visual concept that echoed the line's Nordic-nature inspiration and reinforced the same sense of purity and elegance carried through the packaging. The resulting images were used across marketing and social media assets.
