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Art Direction & Design, Sage Float Spa
Sage Float Spa is Santa Cruz's premier destination for relaxation, just steps from the beach in Capitola, CA. As a new business, Sage needed a full creative foundation to establish its identity and show up consistently everywhere it appeared. I directed and designed the brand identity and visual system, the website, interior and exterior signage, custom apparel, social assets, and trade show and marketing materials — and directed photoshoots and video to capture the tranquility of the spa experience.