Sasha Gainor
Art Direction & Design
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Samuel Hubbard

Senior Art Director, Samuel Hubbard

As Senior Art Director at Samuel Hubbard, I lead creative strategy and hands-on design for seasonal campaigns and product launches across e-commerce, email, paid media, social, catalogs, retail, packaging, video and web. I direct product and lifestyle photoshoots from concept and pre-production through on-set art direction, image selection, retouching, and final delivery, partnering closely with marketing, merchandising, and e-commerce teams to deliver a consistent brand experience across every channel.

 

Lifestyle Photography | Art Direction
I planned and directed seasonal lifestyle photoshoots from concept through final execution, developing the creative direction, shot lists, locations, styling, and visual story for each campaign. I worked closely with photographers, models, and the broader team to create cohesive, on-brand imagery for web, email, social, and paid media, while streamlining production and significantly reducing photoshoot costs.

 
 

Catalog Design
I designed and produced 2–3 Samuel Hubbard catalogs each year, translating seasonal campaigns and product stories into cohesive, elevated print experiences. I developed the layouts, visual hierarchy, product presentation, and overall pacing, working across creative, merchandising, and marketing to ensure each catalog felt on-brand, easy to shop, and aligned with seasonal business goals.

 
 

Samuelhubbard.com
I helped transition the website to a customized Shopify theme, shaping the site’s creative direction, visual styling, and overall user experience. I also led monthly site refreshes, updating homepage content, campaign imagery, merchandising, and seasonal design elements to keep the experience current and aligned with brand and business goals.

 
 

Social Media
I managed Samuel Hubbard’s social media channels across both organic and paid content, developing ad strategies and creative designed to support awareness, engagement, and conversion. I sourced and partnered directly with influencers, guided content development, and repurposed high-performing assets across campaigns. I also planned and created ongoing organic content, using performance insights to refine creative direction and inform future social and advertising initiatives.

 
 

Video Dirction
I planned and directed video shoots from initial concept through final delivery, developing creative direction, scripts, storyboards, shot lists, locations, and styling. I collaborated with talent and production partners on set, then guided the editing, pacing, music, and final cut to create cohesive, on-brand content for web, social, email, and paid media.