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Art Direction & Design, VehicleSF
As Art Director and Senior Designer at VehicleSF, I led the photoshoot and designed the full line of in-store and digital assets for Ariat's R.E.A.L. fashion line, made for the western equestrian. When the collection expanded to include plus sizes, I directed a new campaign to introduce the offering — shaping the visual direction, overseeing a photoshoot built around authentic, empowering moments, and designing assets that carried the collection's inclusive spirit through to every touchpoint.