I'm Sasha Gainor, a Senior Art Director and Brand Design Lead with 14+ years of experience creating integrated campaigns, brand systems, and retail and digital experiences for consumer, technology, and lifestyle brands.
I combine hands-on art direction — from concept and photoshoot development through final delivery — with cross-functional leadership across marketing, merchandising, e-commerce, and production. I've managed in-house design teams, directed photoshoots and video from pre-production through final retouching, and built brand systems that hold up across every channel they touch.
Outside of client and studio work, I keep my hands in the craft through hand-lettering, screen printing, and painting. Thank you for stopping by. Take a look at my resume here, and let's talk about what we can build together.
Skills
Art direction and creative direction across campaigns, brand systems, and retail/digital experiences
Photoshoot and video direction — concept through final retouching and delivery
Team leadership and mentorship
Brand systems, packaging, retail and print design
UX/UI and web design
Proficient in Adobe Creative Cloud, Figma, and HTML/CSS
Proficient in AI workflows
Social Media Management, content creation, and advertising.
Education
California College of the Arts
Bachelor of Fine Arts, Graphic Design 2011Google — UX Design Certificate, 2023