I'm Sasha Gainor, a Senior Art Director and Brand Design Lead with 10+ years of experience creating integrated campaigns, brand systems, and retail and digital experiences for consumer, technology, and lifestyle brands.
I combine hands-on art direction — from concept and photoshoot development through final delivery — with cross-functional leadership across marketing, merchandising, e-commerce, and production. I've managed in-house design teams, directed photoshoots and video from pre-production through final retouching, and built brand systems that hold up across every channel they touch.
Outside of client and studio work, I keep my hands in the craft through hand-lettering, screen printing, and painting. Thank you for stopping by. Take a look at my resume here, and let's talk about what we can build together.
Skills
Proficient in AI workflows and Generative AI
Art direction and creative direction across campaigns, brand systems, and retail/digital experiences
Photoshoot and video direction — concept through final retouching and delivery
Team leadership and mentorship
Brand systems, e-commerce, packaging, retail and print design
UX/UI and web design
Proficient in Adobe Creative Cloud, Figma, Shopify, Klaviyo, and HTML/CSS
Social Media Management, content creation, and advertising.
Education
California College of the Arts
Bachelor of Fine Arts, Graphic DesignGoogle — UX Design Certificate, 2023
Adobe — Generative AI for Creative Workflows, Certificate, 2026