Art Direction & Design

About

About me…

 

I'm Sasha Gainor, a Senior Art Director and Brand Design Lead with 14+ years of experience creating integrated campaigns, brand systems, and retail and digital experiences for consumer, technology, and lifestyle brands.

I combine hands-on art direction — from concept and photoshoot development through final delivery — with cross-functional leadership across marketing, merchandising, e-commerce, and production. I've managed in-house design teams, directed photoshoots and video from pre-production through final retouching, and built brand systems that hold up across every channel they touch.

Outside of client and studio work, I keep my hands in the craft through hand-lettering, screen printing, and painting. Thank you for stopping by. Take a look at my resume here, and let's talk about what we can build together.

 

Skills

  • Art direction and creative direction across campaigns, brand systems, and retail/digital experiences

  • Photoshoot and video direction — concept through final retouching and delivery

  • Team leadership and mentorship

  • Brand systems, packaging, retail and print design

  • UX/UI and web design

  • Proficient in Adobe Creative Cloud, Figma, and HTML/CSS

  • Proficient in AI workflows

  • Social Media Management, content creation, and advertising.

Education

  • California College of the Arts
    Bachelor of Fine Arts, Graphic Design 2011

  • Google — UX Design Certificate, 2023