Soft Current is a body-care concept for bodies that pole dance, lift, and reset. Built around “Strong looks soft on you,” the brand celebrates strength alongside the rituals that help us feel soft between training. I used AI throughout the creative process to develop the visual identity, packaging concepts, campaign imagery, social content, and website design, while maintaining visual control and oversight of every design aspect. Deep aubergine, off-white, and chrome pair with expressive typography and a soft purple glow to create a modern, elevated take on post-training care.