Samuel Hubbard Creative Direction & Design
Samuel Hubbard Creative Direction & Design
I planned and directed seasonal lifestyle photoshoots from concept through final execution, developing the creative direction, shot lists, locations, styling, and visual story for each campaign. I worked closely with photographers, models, and the broader team to create cohesive, on-brand imagery for web, email, social, and paid media, while streamlining production and significantly reducing photoshoot costs.
Lifestyle Photography
Catalog Layout & Production
I designed and produced 2–3 Samuel Hubbard catalogs each year, translating seasonal campaigns and product stories into cohesive, elevated print experiences. I developed the layouts, visual hierarchy, product presentation, and overall pacing, working across creative, merchandising, and marketing to ensure each catalog felt on-brand, easy to shop, and aligned with seasonal business goals.
Led the creative direction of a Shopify Plus store refresh, helping transition the website to a customized theme and shaping its visual design and user experience. The refresh contributed to a 36% lift in sitewide conversion and add-to-cart rates, a 17% increase in monthly orders, and an average of $94K in incremental revenue. I also led monthly site updates across homepage content, campaign imagery, merchandising, and seasonal design to keep the experience fresh and aligned with brand and business goals.
Social Media Content & Management
I managed Samuel Hubbard’s social media channels across both organic and paid content, developing ad strategies and creative designed to support awareness, engagement, and conversion. I sourced and partnered directly with influencers, guided content development, and repurposed high-performing assets across campaigns. I also planned and created ongoing organic content, using performance insights to refine creative direction and inform future social and advertising initiatives.
I planned and directed video shoots from initial concept through final delivery, developing creative direction, scripts, storyboards, shot lists, locations, and styling. I collaborated with talent and production partners on set, then guided the editing, pacing, music, and final cut to create cohesive, on-brand content for web, social, email, and paid media.