Samuel Hubbard | Creative Direction | Design
Samuel Hubbard | Creative Direction | Design
Lifestyle Photography
Photographer: Michal Venera
I planned and directed seasonal lifestyle photoshoots from concept through final execution, developing the creative direction, shot lists, locations, styling, and visual story for each campaign. I worked closely with photographers, models, and the broader team to create cohesive, on-brand imagery for web, email, social, and paid media, while streamlining production and significantly reducing photoshoot costs.
Catalog Layout & Production
I designed and produced 2–3 Samuel Hubbard catalogs each year, translating seasonal campaigns and product stories into cohesive, elevated print experiences. I developed the layouts, visual hierarchy, product presentation, and overall pacing, working across creative, merchandising, and marketing to ensure each catalog felt on-brand, easy to shop, and aligned with seasonal business goals.
I helped transition the website to a customized Shopify theme, shaping the site’s creative direction, visual styling, and overall user experience. I also led monthly site refreshes, updating homepage content, campaign imagery, merchandising, and seasonal design elements to keep the experience current and aligned with brand and business goals.
Social Media Content & Management
I managed Samuel Hubbard’s social media channels across both organic and paid content, developing ad strategies and creative designed to support awareness, engagement, and conversion. I sourced and partnered directly with influencers, guided content development, and repurposed high-performing assets across campaigns. I also planned and created ongoing organic content, using performance insights to refine creative direction and inform future social and advertising initiatives.
Video Direction
I planned and directed video shoots from initial concept through final delivery, developing creative direction, scripts, storyboards, shot lists, locations, and styling. I collaborated with talent and production partners on set, then guided the editing, pacing, music, and final cut to create cohesive, on-brand content for web, social, email, and paid media.