For R.E.A.L. Denim — Rider Tested, Engineered for Authentic Lifestyle — I helped develop a campaign supporting Ariat’s expansion of the collection into plus sizes, with a focus on inclusivity and representing a broader range of women. I directed the campaign photoshoot and designed the point-of-sale materials, social media assets, and supporting marketing collateral, creating a cohesive campaign across both retail and digital channels.