For Ariat.com, I helped shape and evolve the brand’s digital experience across e-commerce, seasonal campaigns, and promotional content while working at VehicleSF. In addition to developing campaign and site creative, I photographed many of the products in studio, giving me hands-on involvement from image creation through final digital execution. The work focused on translating Ariat’s established brand into a polished, engaging online experience that balanced strong visual storytelling with commercial goals.